my 3 words for 2015

my 3 words for 2015

last week i wrote about the importance of reflection when doing biz planning.

reflection is a look back at the road so far.

for me, the next step in the process is creating my vision for what’s next… having a clear picture of where i want to go, and why.

vision is a look ahead at the next steps of your journey.

generally when i create my vision i do a lot of brainstorming, and journaling, and connecting dots. and then i like to choose 3 words to represent my vision.

it’s ok to turn your light off for a while

it’s ok to turn your light off for a while

a week ago i posted this on instagram:

the lighthouse, today, is reminding me that i don't have to be shiny and bright all the time... i can let the lighthouses in my life shine bright for me…

it has been a tough couple of weeks, months really, for me personally. i travelled across the world to canada to have one last visit with my beloved grandma, who passed away just 4 days after my return to australia.

tell your brand story, one photo at a time

tell your brand story, one photo at a time

are you on instagram? i am, and i love it (hello, it’s visual!) and now i am working out how i can use it more effectively for my biz (i.e. not just for sharing photos of toddler tantrums, which is what i happen to be most famous for. or well, my little dude is famous for it. what’s up bitches?)

instagram is for “capturing and sharing the world’s moments” – so really, what we need to consider as biz builders is how we can capture and share “brand moments” with the people who care about the same things we do.

your biz is a reflection of you

your biz is a reflection of you

i know that you are here because you are working on building a business, but what you might not realize is that you are also working on building YOU at the same time!

in order to build a business you need to build your confidence, build your self-worth, build your mindset, build resilience, build leadership, build courage, build strength…

your business journey is also your personal journey.

create space

create space

how many things do you have on your to do list right now?

how many balls are you juggling in the air right now?

how many items are going through your mind right now?

most of us would probably answer “too many” but we would also say that it’s just how life is right now. many of us are building businesses at the same time as we are working in other jobs too – as parents, as employees, as caregivers, as partners.

the lighthouse secret to branding

the lighthouse secret to branding

i know it is tough to build a biz.

sometimes…

  • you don’t feel like you really stand out
  • other people are already doing what you want to do
  • other people copy what you are already doing
  • you worry that you won’t be noticed
  • if feels like maybe you are too late
  • it seems like there are competitors every way you turn
  • you wonder why bother?

but here is something to keep in mind, something really cool….

be the beacon of light your customer needs

be the beacon of light your customer needs

after i started telling the story of how the lighthouse quote was my ah ha moment and how the lighthouse had become symbol for what i believe we women in biz are really building, i discovered that there is a book called Attracting Perfect Customers: The Power of Strategic Synchronicity by Stacey Hall & Jan Brogniez that uses the lighthouse quote & symbol as well.

it’s a great analogy…

when people tell you that they love what you do – believe them

when people tell you that they love what you do – believe them

i think i have probably shared here before that i am an over-achiever slash perfectionist.

growing up, i was the “smart one”.

the first time i realized i was the smart one i was in year 5 and i won an award for having the top marks of my grade level. before that i knew i was smart of course, but that is when i officially became “the smart one” and also officially got addicted to achieving top marks. yep...

notes from a raving fangirl

notes from a raving fangirl

last week i spoke at and attended the artful business conference in melbourne and was so lucky to hear lisa messenger speak at the end of the first day.

if you aren’t familiar with lisa messenger, she is the founder of the renegade collective magazine and while i was a reader and fan before the conference i am now a huge fangirl.

(i may have embarrassed myself a little actually gushing over her after her talk. whatevs!)

we are done

we are done

music is a huge source of inspiration to me (as you may have noticed if you follow me on instagram where i share music & lyrics every week that fit the theme of my blog posts!)

often times a song will come on the radio and i can hear that there is a message for me there. other times i will be working on something and i hear a song in my head that fits perfectly.