5 reasons you should be networking

by guest author alli price

Networking is not only heaps of fun, it's crucial to growing your business and keeping things fresh and moving forward. Just like every mum should be factoring her 'me time' into her busy schedule, networking is vital to a healthy business. So here are 5 reasons why mums should be networking:

1. It's Social

Socialisation is the most influential learning process one can experience. You can feed your brain masses of information, but the best way to make it stick is to enjoy it, and who doesn't love a good yarn?

Networking gets you out of the house and you can't help but make friends. Do you remember being told that you become more like those you surround yourself with? Well it's true, so why not surround yourself with other lovely mums who are positive, helpful and knowledgeable, and be part of the buzzing vibe.

2. It Gets Your Name Out There

Today, word-of-mouth is still one of the most effective ways of advertising. If people know and trust you they are more likely to buy from, and recommend you, to people they know.

Make sure everyone you talk to knows exactly what you do, and how well you do it! Get your 'elevator pitch' down pat so that you can explain your business in 30 seconds. If people hear it, understand it and ask questions you know you're on the right track.

3. It's a Great Source for Connections

What is your business looking for? Quality suppliers? Professional bookkeeping? A new logo? Mums will recommend products and services they have tried or heard about and are happy with, saving you the leg work of trying to find someone trustworthy yourself. And if you've been satisfied with a business lately make sure you share your positive experiences too.

4. It Helps Your Business

You can get great tips and advice on how to run your business. Be inspired by a great network of like-minded mums in business and find better ways of doing things. Discover new ways to get customers and sales. Learn from the mistakes others have already made. Solve problems, achieve your goals and tackle challenges with your new found knowledge and confidence.

5. It Boosts Your Confidence

Many of us mums start out in business lacking in confidence after being out of the workforce for so long. Selling ourselves and our business to potential clientele can be nerve-wracking and negotiating with suppliers is almost non-existent as ‘who are we to demand a discount?’

Networking is a great place to start building confidence for these interactions as you can finesse your business pitch and ease yourself into interaction with business folk.

Answering questions from other attendees will prepare you for negotiating with suppliers and introducing yourself will get you ready for selling to potential clientele.

You may even find that attendees love your business or service so much that it makes you realise what a great offering you really have on your hands. Imagine the confidence then!

Now it's time to stop putting it off and start putting yourself out there! Your business needs you to be the best you can be. You really have nothing to lose and so much to gain, for such little commitment. It's justifiable on so many levels!

Alli Price runs Motivating Mum, offering support and advice to mums in business, or those wanting to be. Inspiration and education comes by way of networking, brainstorm and Businessmums’ Club events all over Oz including Melbourne, Geelong, Ballarat, Sunshine Coast, Brisbane, Sydney, Perth, Gold Coast and many more. Click here to see a list of all events.