today we have a guest post from alli price of motivatingmum.com.
this is a great post for anyone who has a blog and is considering doing guest posts, is thinking of starting a blog, or is thinking of submitting articles to other blogs or publications.
I don’t know about you but all this constant thinking of new ideas required for writing for business is a huge strain. If it’s not articles, then it’s guest blogs, press releases, manuals and more. And that’s just for your business. What do you do when you want to try and gain exposure through writing for others?
This is the difficulty I encountered when considering what to write for Build a Little Biz. Every topic that excited me, I then promptly added to the list of things I wanted to cover on my blog or articles and features page.
A full list of topics for me, and not a single written word for Build A Little Biz later, I had to ask myself what was going on? I realised that I was acting this way because it’s scary giving away great blogs and articles when there’s a pressure on you to create these things for your site on a weekly basis. Not to mention the time and energy it takes to craft these written pieces for others when you have your own work to do.
So how did I get to a place where I was able to start typing? I made it more compelling for myself to do it than not. This included:
- Reminding myself that a blog on Build a Little Biz was going to be seen and read by mums that maybe weren’t aware of Motivating Mum, and now would be
- Reminding myself that I always manage to find different topics to write on and this won’t change just because I write once or twice a month for others
- Implementing a plan to get guest bloggers for my site, that way the impetus wasn’t always on me to come up with new stuff
- Deciding that I will only write blogs for others as articles tend to be longer and be more formal, and
- Determining that the pay-off of increased exposure was definitely worth the time and energy it took to write this blog.
And so here I am. At the end of my first blog for someone else and you know what, I’m sure it’ll be worth it.
Cheers! Alli x
Motivating Mum is a website and events service offering support and advice to mums in business, or those wanting to be. Phone mentoring, networking and brainstorm events in Melbourne, Sydney and Perth (with the Gold Coast and Bendigo to come), online forum for asking your biz questions, articles and features, Biz Mums Blogging Carnival and much more. www.motivatingmum.com
note from karen:
i struggle with this too! i write a guest posts/articles just about every week and i used to want to keep all of the ‘good stuff’ for my own readers. then i realized that sharing my best content with other sites was actually the most beneficial thing i could do to establish myself as a leader in my niche. plus i still do get to share that content with my readers, and share new fabulous sites with them as well! i believe that the more you put out into the world the more you get back in return.
for those of you who don’t have a blog or haven’t been sharing content yet, a common fear is that you are just giving away your best expertise. the stuff you want people to pay you for! remember, sharing content is marketing, it is letting people know about what you do. you want to share your best stuff, you want people to know how awesome you are. establish your expertise, demonstrate how you can help people; your right people will stick around and buy from you. don’t be afraid of sharing the good stuff!