tell your brand story, one photo at a time

tell your brand story, one photo at a time

are you on instagram? i am, and i love it (hello, it’s visual!) and now i am working out how i can use it more effectively for my biz (i.e. not just for sharing photos of toddler tantrums, which is what i happen to be most famous for. or well, my little dude is famous for it. what’s up bitches?)

instagram is for “capturing and sharing the world’s moments” – so really, what we need to consider as biz builders is how we can capture and share “brand moments” with the people who care about the same things we do.

your biz is a reflection of you

your biz is a reflection of you

i know that you are here because you are working on building a business, but what you might not realize is that you are also working on building YOU at the same time!

in order to build a business you need to build your confidence, build your self-worth, build your mindset, build resilience, build leadership, build courage, build strength…

your business journey is also your personal journey.

create space

create space

how many things do you have on your to do list right now?

how many balls are you juggling in the air right now?

how many items are going through your mind right now?

most of us would probably answer “too many” but we would also say that it’s just how life is right now. many of us are building businesses at the same time as we are working in other jobs too – as parents, as employees, as caregivers, as partners.

the lighthouse secret to branding

the lighthouse secret to branding

i know it is tough to build a biz.

sometimes…

  • you don’t feel like you really stand out
  • other people are already doing what you want to do
  • other people copy what you are already doing
  • you worry that you won’t be noticed
  • if feels like maybe you are too late
  • it seems like there are competitors every way you turn
  • you wonder why bother?

but here is something to keep in mind, something really cool….

be the beacon of light your customer needs

be the beacon of light your customer needs

after i started telling the story of how the lighthouse quote was my ah ha moment and how the lighthouse had become symbol for what i believe we women in biz are really building, i discovered that there is a book called Attracting Perfect Customers: The Power of Strategic Synchronicity by Stacey Hall & Jan Brogniez that uses the lighthouse quote & symbol as well.

it’s a great analogy…

when people tell you that they love what you do – believe them

when people tell you that they love what you do – believe them

i think i have probably shared here before that i am an over-achiever slash perfectionist.

growing up, i was the “smart one”.

the first time i realized i was the smart one i was in year 5 and i won an award for having the top marks of my grade level. before that i knew i was smart of course, but that is when i officially became “the smart one” and also officially got addicted to achieving top marks. yep...

notes from a raving fangirl

notes from a raving fangirl

last week i spoke at and attended the artful business conference in melbourne and was so lucky to hear lisa messenger speak at the end of the first day.

if you aren’t familiar with lisa messenger, she is the founder of the renegade collective magazine and while i was a reader and fan before the conference i am now a huge fangirl.

(i may have embarrassed myself a little actually gushing over her after her talk. whatevs!)

we are done

we are done

music is a huge source of inspiration to me (as you may have noticed if you follow me on instagram where i share music & lyrics every week that fit the theme of my blog posts!)

often times a song will come on the radio and i can hear that there is a message for me there. other times i will be working on something and i hear a song in my head that fits perfectly. 

your job is to shine. not to be perfect.

your job is to shine. not to be perfect.

are you a perfectionist? do you maybe have a bit of a perfectionist streak somewhere?

perfectionist: a person who refuses to accept any standard short of perfection.

it can come in to play in many ways in your biz, and it’s not inherently a bad thing. i think it is good to have high standards – to want to put your best work out there.

the trouble is when we don’t let ourselves put something out there if it is not perfect, or worse… if we measure our self-worth by an unobtainable idea of perfection.

it’s the whole “it’s not good enough/i’m not good enough” fear manifesting itself in our biz through perfectionism.

and it’s the stuff that can get in the way of you shining your light in this world. so what do you do?

keep taking little steps

keep taking little steps

last week i wrote about how this lighthouse building stuff is hard work sometimes

this journey that we are on pushes us outside our comfort zone. we have to grow in ways we never could have predicted. 

not only that, there is so much to learn, and so many jobs that need to get done.

some days it feels scary. some days it feels overwhelming. and some days it feels like you work and work and work and you just aren’t getting anywhere.

like you’re going in circles.