i’ve had some amazing ups this year but also have dealt with some pretty *stuck* feelings too: feeling inadequate, feeling jealous, feeling annoyed... and they all boil down to one thing. comparison.Read More
most of the business planning stuff i found when i first started out was either too boring or too strategic or too woo or just too not me. so i started this year with the intention of creating biz plans that weren’t dry and boring, that weren’t frustrating to work on… that didn’t SUCK basically.Read More
i am resolving to define MY biz and i challenge you to do the same! i am not just talking about a business model here. this is not just about the way you do biz, but also WHY you do it, and about WHO you are. it is about what matters to you and what feels right.Read More
i am resolving to “keep it real”. to just be me, stay true to myself, keep my eyes on my path. so i am starting off by sharing this whole “keeping it real & baring it all” list – this my truth, what building a biz is like for me.Read More
this is where the marketing magic happens...Read More
these 3 things are all wildly interconnected. you don’t just “brand” your biz and then move on. “selling” doesn’t just happen at the point of sale. “marketing” is not just a matter of choosing a strategy.
fangirls don't just like something, we crazy love it... and biz owners can learn a lot from the fangirls and the fandoms of the world. does your brand have what it takes to build a fandom?Read More
i have realized that so much of what gets me feeling “stuck” is more of a mindset issue than it is an actual problem that needs solving - so i try to be aware of my “go to” responses to fear, and then i try replace those responses with something else.Read More
i love looking to see what others are doing with their marketing to find bits of inspiration and new ideas all around me - and i thought you might like a peek at some of the examples of visual marketing that i am enjoying lately.Read More
my goal is for every single biz owner to feel comfortable creating at least some of their own visual content – it allows you the freedom and flexibility to promote your biz in the way that you want, when you want, without needing to hire a designer every time. here are some tools that i really love, that you may too!Read More
While you probably already know the importance of blogging, you might be thinking yeah that’s great but how do you get your blog posts read and build your audience when you’re starting from scratch?Read More
YOU need to do what works best for you: it all depends on your priorities: how you like to share your images and where you like to share them. use this infographic as both a handy guide to social media images, as well as a helpful tool on creating your own visual content.Read More
there is a time (and reason) to say yes.
there are a whole lot of times (and reasons) to say no.Read More
i am having some thinky thoughts about the way we do business, and i would really love for you to join in...Read More
one year ago no one was really talking about ‘visual marketing’ not a lot came up in the search – people talk about content marketing, and email marketing, and social media marketing. i believed that we NEEDED to add visual marketing to the mix.Read More
my notebook is now full of reminders to be ME, to keep ingniting my SPARK, to keep building relationships and connecting with people, to be authentic, to share my story, to amplify my brand... basically all of the things i am working on every day! i'd like to share these powerful messages with you...Read More
if it doesn’t jive with your abilities or time, if it doesn’t really fit well with your brand or the way you do biz, if it doesn’t resonate with your audience… it could be that you have to turn that idea on its head...
your spark is that hard to define, unique bit of YOUness that is intertwined into your business. it is found in that sweet spot between you, your product or purpose, and the people you wish to serve. it is that thing that allows you to be awesome with and within your biz.Read More
marketing is communication. marketing is hard when you don’t know what to say (or you feel really weird saying it). identifying one most awesome customer gives you someone to communicate to, which makes it a lot easier to know what to say, plus you feel a lot more authentic doing it.Read More
just imagine delighting your customers. what would that be like for them? for you? for your business? imagine the effect of all of your customers walking away feeling absolutely delighted!